I've had Google Analytics on my site for the past year or so and every time I go into the reports, I find something new to analyze. I'm almost finding it an addiction; tweaking the website, going to analytics and either grinning from ear to ear or staring horrified that my bounce rate has increased exponentially.
I'm starting to play with the Google Website Optimizer. You see, one of my pages is my red-haired step-child and it's wreaking havoc with my pay-per-click results. With the Website Optimizer, I'm able to create 2 pages and test them against each other to see which one gives me better results. I'll keep you posted on what I discover. Are you playing with Web Optimizer? How is it working for you?
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